Evan Raif (3376493)
Connor Woods (3381539)
Kelly Chen (3346912)
Philips outlines the 4 reasons why media producers may choose to present their work using transmedia.
World building is perhaps the most convincing reason as to why a producer will choose transmedia over another specific medium. In movies and novels, a world is build by visually showing or explaining respectiviely. In transmedia, a piece of the world can be given ‘for your audience to play with’
In transmedia, a story can further discover a characters motivations and personality without detracting or ruining the anchor text. Though she notes that this can be problematic for some producers, if they make the characters static (not changing), as it is the change of personality and motivations that the audience is interested in.
Backstory and exposition
Transmedia can also be used to add a deeper level to all facets of the world through backstory and exposition. This can be achieved creatively by segueing in the middle of an action sequence, or quite as simply as explaining in greater detail why a characters has acted the way they have in the anchor text. Non-linearity is a tool that is easily harnessed in transmedia.
Stories native to transmedia have been developed specifically to be fragmented across multiple media platforms. This means that the story is singular (in the same way that in a movie there is one single story), as opposed to stories that are foreign to transmedia, which will usually contain one story per medium.
Phillips, Andrea. (2012) “A Creator’s guide to Transmedia Storytelling: How to Captivate and engage audiences across multiple platforms”
Carnegie Mellon University ETC Press presents:
Imagery, Shapes and Techniques – Chapter 6 – Different Approaches.
In this, the closing chapter of Max Giovagnoli’s explanation and exploration of the practice of Transmedia, four well respected and worldwide acknowledged Transmedia specialists answer four questions about the topic:
“- Your personal idea of transmedia storytelling asks audiences to…
– Your personal idea of transmedia storytelling drives authors to…
– When you look for the best idea for a transmedia project, you start thinking to…
– The power of Transmedia Storytelling to tell “inner stories” through different media consists in… “
The specialists are:
Drew Davidson – Director of Entertainment Technology Centre – Pittsburgh at Carnegie Mellon University.
Christy Dena – Director of Universe Creation 101, co-writer of the Australian Literature Board’s Writer’s Guide to Making a Digital Living, former Curator of Transmedia Victoria and writer of the first PhD on Transmedia Practice.
Jeff Gomez – CEO of Starlight Runner Entertainment, collaborator on universes such as Disney’s Pirates of the Caribbean, Prince of Persia and Tron, brands like Coca Cola and Mattel, and franchises such as Avatar and Transformers.
Lance Weiler– Sits on a World Economic Forum steering committee for the future of content creation and teaches participatory storytelling at Columbia University.
The insights provided by these specialists vary from analysis of the participatory nature of transmedia audiences to the importance of maintaining consistency across platforms. This article is a valuable insight into four transmedia specialists and the practical application of their processes, and is but one chapter of a thoughtful and very useful analysis of transmedia in general.
Giovagnoli, M,2011, Transmedia Storytelling: Imagery, Shapes and Techniques.Pittsburgh: ETC Press.)
Transmedia has two basic aspects: business case and creative vision. For Business case , transmedia storytelling can provide more engagement and more potential points of sale for any given story. While for creative vision there are four purpose to use transmedia. They are worldbuilding, characterization, backstory and exposition and native transmedia.
Worldbuilding is all about efficiently conveying information which fit all the pieces together to make a whole that is bigger than the sum of its parts. Which we can do a fictional corporate website. And let your audience to play with it.
For characterization. Shedding lights on characters’ personality and motivation are important . It can develop the knowledge and connection between audience and characters.
How to shed light it.
– extending characters start with the latest possible moment
–frozen characters before the story start ( making their own interesting things)
–characters evolve over time.
For backstory, transmedia can be used to extend for telling pieces of the story that don’t fit into main narrative or that shed more and deeper light on the events that happen in the story. But we got to be careful, what we put in and timedy it. TM not only can smooth transition between film, shows and books. But also can use to explain why this world works the way it does.
For Native transmedia, it is an experience, the audience has been given in different platforms which is not only telling a story ( one story) . In prequel the entertaining market is succussed. consuming goods market too. It makes more engagement between the audience and films.
Phillips, Andrea (2012) “The Four Creative Purposes for Transmedia” New York : McGraw-Hill (p. 41-54)